What is this?
MBAs are a sought-after qualification but they are often very expensive, time-consuming and can be so involved that it affects people’s careers. The Warnborough College Mini MBA provides you with the skills and knowledge that you will need without the expense or the time commitment. Think of this as a boot-camp for managers that will focus on knowledge acquisition and practical experience all in one hit. *Doing this course will not give you the right to put the letters “MBA” after your name.
Who should do this?
This course is for (middle) managers who already have some managerial experience in a particular functional area (e.g. operations, finance, marketing, sales, production, R&D, etc.). You may be good at what you do but your knowledge and experience is limited to only certain areas. This is an opportunity for you to get a quick overview of how all the other major functions in a company come together to achieve its objectives.
What topics will we cover?
As you move higher up the managerial ladder, you will need to have a broader grasp of concepts normally covered in MBA workshops. Without investing the same costs and time, you can now learn key topics such as effective team development and leadership, finance and accounting for managers, marketing for success, and reputation management. For managers who already have an MBA, this course is a perfect refresher.
What will I learn?
Upon completion of the Warnborough College Mini MBA, you should be able to:
- Understand how businesses are run from the perspective of each function.
- Improve your leadership ability.
- Enhance your understanding of finances and how to maximize your company’s assets.
- Upgrade your marketing efforts and selling opportunities.
- Advance the strategic planning and implementation for your company to achieve its objectives and goals.
- Manage projects efficiently and effectively.
1. Managing Yourself
Before you can manage others, you must be able to manage yourself. This module looks at your own learning style and skills set, and how you can improve your own performance and communicational skills. Also, look at effective coaching techniques.
2. Managing People
Managers deal with people in every-day human resources management tasks. Areas covered include understanding and leading teams, learning for management development, job design and appraisals, commitment and motivation, hiring and firing, and employee empowerment.
3. Managerial Accounting and Finance
Effective managers need a basic grounding in the theoretical and practical concepts of accounting to help them become better equipped to deal with accounting issues. Topics covered include how to understand financial statements such as the balance sheet, profit and loss accounts, cash flow statements, and using ratio analysis to determine profitability.
Marketing is at the heart of every business. This module looks at how to create value through marketing by focusing on the core marketing principles. Topics include customer orientation, market evaluation and targeting opportunities, customer relationships, market strategies, segmentation, targeting, and positioning.
5. Project Management
Project management is a disciplined process for planning, executing, monitoring and evaluating a project until successful completion. It is a valuable tool in a manager’s arsenal and can be used at all levels, whether a small family-run store or a huge aerospace company.
6. Ethics and Social Responsibility
Modern businesses need to be governed by ethics, since there is a greater expectation of social responsibility from the general public and customers.
7. Transformational Leadership
Learn how to lead by inspiration and transform the way your organization performs. Looks at personal leadership philosophy as a base to demonstrating and developing leadership strategies.
We can provide additional modules according to individual and corporate needs. Alternatively, we can bespoke-design a programme around specific company competency frameworks.
Past extra modules have included:
- Presentation/Public Speaking Skills
- Teambuilding activities
- Sales Team Skills
- Diversity Management
- International Teams